'It’s why we spend a great deal of time learning about what’s important to them, and use those insights to guide our marketing efforts.” “Millennials represent immense purchasing power now and in the future,' he added. “The Brand Love study is great affirmation that our approach to creating strong relationships with parents – especially Millennials, who are now the largest generation – is working,” said Howard Nager, vice-president of business development at Sun Pacific, the grower and shipper of Cuties.
In the US, the 2017 Brand Love Study, released by youth research firm Smarty Pants, has outlined that Cuties mandarins are now parents’ most preferred mandarin, and their favourite healthy snack brand.Ĭuties posted a 43-point increase from the 2016 study, placing it at number 13 on the list of top 50 parent-preferred brands and ahead of other top branded fresh produce labels.
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